From using emails for inter- and intra-office communication to sending online newsletters, many companies are going paperless or at least cutting back on their paper consumption. They have adopted recycled paper in their systems. And they are talking about it to their clients, partners, and everyone else through advertisements.
Employees are being encouraged to participate in carpools, take public transportation, or even walk and bicycle to the office to keep fit and save fuel costs. Recyclable printer cartridges, LED lamps to cut down electricity consumption, biodegradable soaps, and partnering with environmentally friendly suppliers are other methods adopted by these companies.
The benefits companies derive from such initiatives include:
- Improved morale of existing employees
- Increased employee loyalty and retention
- Better employee referrals and better talent
- A positive company image
- A special bond with consumers
- An improved bottom line
Here are a few tips for human resources professionals who want to leverage their companies’ eco-friendly initiatives:
- Reach out to potential employees to let them know about your green efforts. Gain visibility by speaking at green events and conferences, advertising in industry magazines, or talking about company initiatives in blogs.
- Use specialist job boards and recruiters that focus on recruiting for green companies. They are already popular among professionals with eco-friendly mindsets.
- Organize road shows with green themes at colleges you want to recruit from.
- Reward socially conscious employees or give them benefits like paid time off for participating in socially responsible activities.
Finding and retaining the right talent is crucial for the success of any company. As young professionals lean towards companies that are eco-sensitive, human resources professionals are changing how they attract and retain them. They are playing an integral part in helping their companies go green and advertising it to current employees and potential candidates!