In today's economic scenario, employers consider the cost benefit of hiring a person. In other words, the employer considers what a person would bring to the company vis-à-vis their investment on that person. This return on investment factor should be the central point of a person's marketing campaign to land a job. In order words, the individual who can best convince the employers as to the returns he or she could generate for the business stand a greater chance of being hired.
The resume plays a major role in the quest for a new job. While adherence to the latest style and proofreading for grammatical mistakes are the basic minimum standards one should adhere to if they seriously expect to secure employment, the successful candidate is more likely to make the resume employer centric, listing out results in quantitative terms rather than duties or achievements in the previous jobs. A normal resume might
consist of the phrase, ''Successfully devised and implemented a new process that enhanced productivity.'' A more effective rephrasing would read, ''Devised and implemented a new process that reduced the time taken to complete the task by x minutes per person, thereby leading to an overall process efficiency of x percent and cost savings of $y per month''.
One important consideration I am not to ''blast'' the same resume to all and sundry. In times of plenty, companies rarely pay attention to unsolicited resumes. The résumés that receive most attention and impress recruiters most are ones addressed to specific vacancies, and customized to the specific job description advertised. An individual covering letter would also be a good move.
An often overlooked aspect of marketing for a new job is remaining prepared to move at short notice. This not only entails being able to relocate, but also having sufficient number of resumes on hand, having the resume template ready in the email in-box, maintaining a light schedule so as to attend interviews at short notice and other related aspects.
Finally, never underestimate the power of networking, for many vacancies could be ''hidden'' or rather not advertised, but instead known only to a selected few who would recommend their candidates.